Let out your collective yawn
If you found the iPhone 5c/s presentation by Apple boring today, you’re not alone. A lot of people were expecting exactly what they presented and more. Nothing else showed up. You’ll see a lot of people talk about a lack of innovation for a while, and how Apple is dying without Jobs. Things like that don’t help anyone. Let’s talk about why people found today boring:
They already knew about all of the things coming out. There were no surprises at all. Those who have been around apple product announcements for more than 10 years expect some kind of surprise. Rumor mills killed this more than anything else.
These were all iterative changes. Nothing new, just additions to the existing. Think of this as a clay model you’re slowly removing bit from in order to make the end product come alive. Except you’re doing it in front of thousands of very critical people.
My opinion is that Apple is...
